Vogue’s August 2025 issue has become a hot topic after featuring an AI-generated model in a Guess advertisement, and the internet is buzzing with disbelief and concern. Even though the cover shows actress Anne Hathaway, readers quickly noticed a flawless, digitally created figure in a fashion ad. It was only marked in small print as “Produced by Seraphinne Vallora on AI,” which many found misleading. Social media exploded with reactions, with users calling out the unrealistic appearance smooth skin, perfect symmetry, and unnatural proportions which many felt promoted a false beauty standard.
Long-time Vogue readers and fashion fans were quick to criticize the move, saying that replacing real human models with artificial ones is not just unfair but also harmful to creativity, diversity, and real job opportunities in the fashion world. Some even announced they were canceling their subscriptions in protest, expressing disbelief that a publication like Vogue would support synthetic models without clear disclosure.
Vogue responded by clarifying that the AI model appeared in a paid advertisement and was not part of its editorial content. However, critics argue that even in ad space, this choice sends a concerning message. They believe that Vogue’s decision opens the door for more AI-generated content in high fashion, possibly reducing the role of real people in the industry.
Industry experts say this may be part of a bigger trend brands using AI for speed, low cost, and control. But it also raises deeper issues about authenticity, transparency, and what audiences expect from a trusted fashion publication.
- Vogue featured an AI-generated model in an August ad.
- Readers criticized the shift, citing fake beauty and job loss.
The internet’s reaction makes one thing clear: people still value authenticity in fashion and they’re not ready to give that up for digital perfection.
