Nexer Group is a Swedish-born technology and consultancy firm with roots stretching back more than three decades. They specialize in combining strategy, technology and communication blend they call “Tech‑Powered Strategy” to help organizations navigate digital change. Today, Nexer Group serves a global client base of more than 500 businesses across 16 countries, with around 2,500 employees.
What Nexer Group Does?
1. Strategy & Consulting
Nexer helps design digital roadmaps tailored to each organization. They analyze business needs, map future goals and build realistic plans that include new technology, new ways of working and clearer internal communication.
2. Technology Delivery
Their technical teams develop everything from cloud infrastructure and automation tools to AI solutions and full-stack applications. They help clients use tools like Azure, Dynamics 365, AI, analytics and DevOps to get real-world results
3. Communication & UX Design
By bringing together UX designers, copywriters, web developers, SEO and accessibility specialists, Nexer ensures websites and apps are easy to use, inclusive and aligned with client goals
4. Data & Analytics
Nexer builds analytics platforms and AI-driven dashboards to help clients predict trends, analyze results and make smarter decisions in areas like finance, marketing and customer behavior.
5. Cybersecurity & Risk
They strengthen client systems against threats, manage compliance and create resilient IT environments essential safeguards as businesses go digital.
Strategic Technology Partnerships
Nexer Group reinforces its capabilities through high-value partnerships:
- Microsoft: As a long-term tech partner, Nexer has earned numerous recognitions, including specializations in AI, data and cloud services.
- Optimizely: With over a decade of collaboration, Nexer helps clients build e-commerce and content platforms using Optimizely’s DXP, enhancing personalization and conversion.
- Pimcore: Elevated to Platinum Partner, Nexer supports unified commerce solutions by blending PIM, DAM and e-commerce into seamless systems.
- Siteimprove: Nexer Digital uses this tool to monitor accessibility, performance, SEO and compliance ensuring digital services work well for all users.
Global Scale & Local Expertise
Nexer Group brings global reach with local insight:
- Headquarters: Gothenburg, Sweden.
- Presence: Active in 16 countries, with over 2,500 employees.
- Ownership: Part of the Danir Group, with over 12,000 staff worldwide.
- Regional hubs: Operations across Europe, UK, India, Brazil, North America and more.
This structure gives Nexer both international scale and local understanding, especially helpful for complex, cross-border projects.
SEO Expertise & Digital Visibility
Nexer Group also practices what they preach when it comes to SEO:
- SEO Strategy: They conduct deep keyword analysis, align content with user intent and plan site architecture to boost search visibility.
- Technical SEO: They fix speed, mobile usability, structured data, sitemaps and indexing issues to ensure sites perform well.
- On-page & Content SEO: SEO specialists and content creators ensure copy is helpful, readable and optimized with clear meta tags and headings.
- Link Strategy: Nexer aims for quality backlinks from trusted sources to increase domain authority.
- Ongoing Performance: They monitor SEO health, accessibility and analytics using tools like Site improve then adapt fast.
This holistic approach helps Nexer maintain strong online presence and rank well driving lead generation and business growth.
Real Results: Case Example
One standout story comes from Nexer Digital’s work with Convatec. As COVID limited face-to-face sales, Nexer helped refactor Convatec’s website:
- Conducted technical SEO and accessibility audits
- Improved content structure and mobile performance
- Consolidated domains to a simpler digital estate
These efforts led to a 400% increase in organic traffic and global recognition in the Global Search Awards
businessinthenews.co.uk
Why Companies Work with Nexer Group?
- All-in-one partner: Offers strategy, development, design, data, and security
- Proven expertise: 30+ years of delivering digital solutions globally
- Strong alliances: Partnerships with Microsoft, Optimizely, Pimcore, and Siteimprove
- Human-first design: Emphasis on UX, accessibility, and clear communication
- Scalable presence: Combines local insight with international capabilities
- Ongoing optimization: Constant SEO and analytics monitoring for continuous success
Culture of Innovation and Learning
Nexer Group places strong value on continuous learning and innovation. Their teams are encouraged to explore emerging technologies like artificial intelligence, machine learning and cloud-native solutions. This forward-thinking approach allows Nexer to lead confidently as technology continues to evolve rapidly. By investing in employee development and research, they not only strengthen their services but also foster a culture where fresh ideas thrive. It’s one of the reasons clients trust Nexer to bring new energy and insight to their digital journeys
What’s Next for Nexer Group?
- Recent movements reinforce their ambition:
- Ongoing expansion in the US with new business units and AI commerce work new collaborations like AI for CBAM (Carbon Border Adjustment Mechanism) and defense projects in Sweden
- Development of accessible, AI‑powered commerce ecosystems through deeper partnerships
These steps show Nexer Group’s focus on innovation, digital inclusion, and global market growth.
Commitment to Sustainability
Sustainability is another key focus area for Nexer Group. They actively support eco-friendly practices by helping clients create efficient digital workflows that reduce waste and paper dependency. Internally, they promote responsible travel and ethical tech use. Their vision aligns with long-term environmental goals, showing that digital growth and sustainability can go hand in hand.
Final Thoughts
If you’re looking for a reliable partner in digital transformation, Nexer Group delivers with strategic vision, technical expertise, user-focused design, data insights, and strong SEO. They combine local presence with global reach, leading digital innovation with a people-first approach. Nexer doesn’t just follow trends they set them, helping businesses turn digital goals into measurable results.
