Denon has introduced an unusual yet futuristic approach to owning tech products its new PerL and PerL Pro earbuds are now available through a monthly subscription model. Instead of buying them outright, you simply pay a fixed monthly fee, and Denon ensures your earbuds stay current, updated, and well-functioning for as long as you subscribe. It’s like Netflix, but for earbuds.
This idea is launched under a new service called Denon PerL Flex, where customers pay £8.99 per month for the base PerL earbuds or £14.99 for the premium PerL Pro version. The subscription includes free upgrades whenever newer models launch, lifetime replacements, and access to the latest tech updates, effectively removing the need to buy a new pair every couple of years.
The core concept is based on flexibility and sustainability. Traditional tech products become outdated quickly, but with Denon’s subscription model, users are always up-to-date without generating unnecessary e-waste or overspending on new hardware.
Key points:
- Users never “own” the earbuds, but always have the latest version.
- There’s no large upfront cost just a small monthly fee.
- Cancel the subscription at any time without penalty.
- Ideal for tech lovers who always want the newest gear.
- Helps reduce e-waste and manufacturing impact.
Denon also promotes its advanced Masimo Adaptive Acoustic Technology (AAT), which allows the earbuds to adjust to each listener’s unique hearing profile. This feature helps deliver a personalized listening experience unlike typical one-size-fits-all headphones.
This move is seen as a major shift in how people access tech. Just as we’ve moved from owning DVDs to streaming on demand, Denon hopes the same logic can apply to hardware. While some may prefer owning products outright, others especially younger, eco-conscious users may find this approach both affordable and environmentally friendly.
In the future, it’s likely that more tech companies could follow Denon’s lead by offering “tech-as-a-service” models. For now, Denon is taking the first bold step to challenge the idea of ownership in the consumer electronics world one earbud at a time.
