Google has introduced a new feature in its Search platform called “Preferred Sources,” allowing users to personalize their news experience by selecting their favorite news outlets. This update is designed to give users greater control over the news articles that appear in the ‘Top Stories’ section of their search results. Currently, the feature is available to English-language users in the United States and India, with plans for broader expansion in the future.
The Preferred Sources feature enables users to prioritize content from trusted news sites and blogs, ensuring that articles from these selected sources appear more prominently in search results. To activate this feature, users can click on the star icon next to the “Top Stories” section when searching for news topics. This action opens a selection screen where users can search for and add their preferred publications. After making selections, users can refresh the results to see content from their chosen sources.
This customization allows users to tailor their news feed to reflect their interests and trusted outlets, enhancing the relevance and quality of the information they receive. While users will still see a range of sources, the Preferred Sources feature gives them more control over the content they encounter. This move is part of Google’s broader effort to improve the Search experience by offering more customizable and relevant content.
Google rolled out the Preferred Sources feature to address increasing concerns about the reliability and quality of information displayed in search results. Users have expressed dissatisfaction with the prevalence of spam, low-quality content, and excessive ads in search results. By allowing users to select their preferred sources, Google aims to enhance the quality of information and user satisfaction.
The feature is gradually being released and is anticipated to become available to all users shortly. Users in regions where the feature is not yet available can anticipate its introduction shortly.
Key Points:
- Select your favorite news outlets with “Preferred Sources”
- Articles from selected sources appear prominently
- Available in the US and India, expanding soon
- Helps reduce low-quality content in search results
In summary, Google’s Preferred Sources feature empowers users to personalize their news experience by selecting trusted outlets, ensuring that their preferred sources are more prominently featured in search results. This enhancement reflects Google’s commitment to improving the quality and relevance of information in its Search platform.
