Intel Core Ultra Series 3 Launches as Laptop Prices Rise 20%

Intel Core Ultra Series 3 laptop displayed at a technology showcase highlighting AI performance

Intel revealed its newest laptop processors during CES 2026, marking a major step in its laptop processor roadmap. Intel Core Ultra Series 3 becomes the first consumer lineup built on Intel’s US-manufactured 18A process, Intel designed the platform to deliver higher power efficiency, stronger integrated graphics, longer battery life, and advanced on-device AI processing for next-generation laptops.

The new chips focus on AI-powered computing without sacrificing everyday performance. Intel designed the platform for thin-and-light laptops, premium notebooks, and mainstream systems shipping in early 2026.

Key Features of Intel Core Ultra Series 3

  • Up to 16 CPU cores for demanding multitasking
  • Integrated Xe and Arc graphics with up to 12 cores
  • Dedicated NPU delivering up to 50 TOPS for AI workloads
  • Noticeable gains in gaming, multithreaded tasks and battery life

Manufacturers opened pre-orders for more than 200 laptop designs this week, with global retail availability expected from late January. Intel also plans to expand the lineup with standard Core-branded chips and edge-focused processors later in the year.

Despite the launch, buyers face rising costs. A global shortage of DRAM and HBM memory, driven by AI infrastructure demand, continues to pressure supply. Leading PC brands have already confirmed price increases, pushing laptop costs up by 6 to 20 percent.

Market impact overview

Area Effect
Memory supply Severely constrained
Laptop pricing Up to 20% increase
PC demand Potential slowdown in 2026

Analysts warn that the memory crunch could extend into 2027, delaying upgrades even as Intel Core Ultra Series 3 raises the performance bar.

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