Apple’s iPhone 17 series is gearing up for a major reveal in September 2025, and the latest leaks suggest it will mark one of the biggest shifts in iPhone design and features in years. Expected to include four models, the standard iPhone 17, the new iPhone 17 Air replacing the Plus, and two high‑end Pro variants, the lineup promises notable upgrades across the board.
Reports point out that all models, including the standard iPhone 17, will debut ProMotion displays with 120 Hz refresh rates, built on LTPO OLED technology. These panels bring smoother scrolling, adaptive refresh based on content, and even always‑on capabilities in premium models. Additionally, expect slimmer bezels and a modernized Dynamic Island interface across the lineup.
On performance, Apple is slated to introduce its A19 chip in the base and Air models, while the Pro variants will feature the mightier A19 Pro. Memory bumps include up to 8 GB RAM for standard and Air models and 12 GB for the Pro / Pro Max. The Pro models are also believed to gain Apple‑designed Wi‑Fi 7 and potentially a homegrown 5G modem in some versions, increasing connectivity and efficiency.
Camera improvements are especially dramatic in the Pro line. The iPhone 17 Pro and Pro Max are rumored to sport a new elongated, horizontal camera bar instead of the traditional square bump, housing a 48 MP telephoto lens with an 8× optical zoom that supports continuous focal-length adjustment. Apple is reportedly adding a professional camera app tailored to creators, and hardware tweaks like relocated Apple logos and MagSafe updates are hinted at.
Meanwhile, the iPhone 17 Air will debut as Apple’s thinnest device ever, roughly 5.5 to 6 mm thick, with a single 48 MP rear camera and a large 6.6‑inch 120 Hz display. However, the design’s tight form factor may limit battery size to around 2,800 mAh, which could challenge daily endurance despite efficiency gains in software like iOS 26 Adaptive Power.
iPhone 17 series may launch globally around September 9–10, 2025, with vibrant colors, prices starting at $899, and major upgrades like thinner designs, advanced cameras, and iOS 26 integration, making it one of Apple’s boldest updates yet.