Magento has proven itself as one of the most rewarding eCommerce platforms of all, and more than 25% of the online stores in the world are running on it. But why is there a dominance of Magento over a lot of other eCommerce platforms?
Well, the budding entrepreneurs are now aware of the practical features or functionalities that Magento has to offer for their thriving business. Apart from that, the amount of customization that the Magento 2 extensions have to offer also makes the platform more lucrative.
With the upgrade of Magento 2, the features or advancements are further scaled, which is adding wonders to the operational proficiency of online store owners. If you have plans on starting your eCommerce business using Magento 2, this article will provide you with a lookout for its important features and its widened scope of customization.
What are the Technical Proficiencies of Magento 2 for Your eCommerce Business?
Magento 2 comes with various technical modifications, making the development process immensely effective. Thus, you will have the ability to customize your store to meet your individual needs. Some of the technical advantages for you upon using Magento 2 to empower yourself with eCommerce proficiency are:
- Magento 2 comes with more powerful frameworks and offers a flexible architecture, allowing you to develop a personalized website design.
- You get a complete Magento extension store with various add-on modules for you to enhance the store functionalities. There is a big community of third-party developers for you to seek custom development of extensions as well.
- Get easy updates and site maintenance for you to improve your overall eCommerce system.
- You can acquire a seamless backup process for you to restore your lost data and power your website.
What are Some of the Other Standard Features of the Magento 2 Commerce Platform?
Some of the standard capabilities of Magento 2 as your eCommerce platform are as follows:
1.Comes with an Open & Flexible Architecture
Magento 2 brings to you immense flexibility for bringing the astounding eCommerce vision to reality. The array of Magento 2 extensions and API connectivity using third-party solutions will help you operate your business on a profound scale.
2.Enhanced Agility & Productivity
With Magento Commerce, you will find yourself to be empowered to provide your customers with a great experience. With a better UI and easy navigation, the right set of extensions will help to improve the UX quotient, which will entice the customers to complete their purchases.
3.Faster Loading Time
When you hire Magento 2 developers to build your online store, they will let you know the power and responsiveness of the platform in handling traffic. To give you a perspective, Magento 2 can handle more than 10 million pageviews every hour, which is a great upgrade from what the predecessor, Magento 1, had to offer.
4.Secured Payment Gateways
Choose the right Magento 2 extensions, such as PayTrace Payment Gateway or PayPal Multi Currency, for establishing a secure channel to collect payments. This way, you will be able to provide your customers with widened payment options, ensuring utmost satisfaction. With better UX, your sales rate will exceptionally grow.
5.Enhanced Performance
Magento 2 comes with varnish caching, indexers and other such capabilities for increasing the overall performance of your online store. Moreover, there are speed boosters and image optimizers as third-party extensions for you to further scale the performance quotient of your online store.
6.Improved Scalability
As you scale your online business, you will have the chance to scale your business performance to cope with the market demands. For that, you can invoke full page caching, which will cache every content on your web pages, reducing the overall load on the server. This way, the responsiveness of the store will be optimized for supporting your business growth.
7.Proficient Catalog Management
One of the best things about opting Magento development services for your online store is optimal catalog management. As you know, your product catalog is considered the most crucial component of the online business you run, irrespective of the category of products you deal in. And Magento allows you to manage it with ease. You can edit or delete reviews and also adopt customizable options such as resizing!
8.SEO-Centric Platform
Magento extension store, both official and third-party, offers you SEO add-ons for easy integration. Using them, you will be able to take your SEO efforts to the next level and add impeccable ranking-worthy elements to the site. You will be able to automatically sort the trending searches on your site and help you modify them. You will be able to pick search engine friendly URLs to improve your position in the SERPs.
9.Plethora of Tools for Marketing & Advertising
With Magento 2, you won’t just be able to efficiently manage your store or catalog. Still, you will also be able to boost the advertising, promotions and marketing aspects of everything you sell. You get diverse tools for both marketing as well as advertisement. For instance, you get the proficiency of distributing coupon codes across newsletters or emails or implementing price variations depending on specific factors.
Not just that, but you can also hire Magento 2 developers to integrate extensions on landing page tools, such as URL tools, PPC tools and others.
Parting Words
With this, you are now aware of the impeccable features or functionalities that Magento 2 has to offer for you to run your eCommerce business proficiently. Even though there are high-end built-in features for you to operate and manage the store, you still get a plethora of Magento 2 extensions to further improve the functionalities.
May it be about improving the performance, adding UI features or acquiring better SEO ranking, there are ample add-on modules for you to consider. Even if you don’t find any relevant pre-developed module ideal for your Magento store, you can hire developers to get custom ones integrated as per your requirements.
So, if you have planned on getting along with your eCommerce journey, there’s no better platform than Magento 2 for you to count on.
