Xiaomi has officially launched its latest flagship smartphones, the Xiaomi 15 and 15 Ultra, in Europe, aiming to strengthen its position in the high-end smartphone market.
Pricing and Availability
The Xiaomi 15 is priced at £899 / €999, while the 15 Ultra comes in at £1,299 / €1,499.
Both models are now available for purchase across various European markets.
Xiaomi 15: Key Features
- Display: 6.36-inch AMOLED screen offering vibrant visuals.
- Processor: Equipped with the Snapdragon 8 Elite chipset, ensuring smooth performance.
- Battery: Features a robust battery with fast charging capabilities, catering to users’ daily needs.
- Camera: While not as advanced as the Ultra variant, it still provides quality photography options.
Xiaomi 15 Ultra: Standout Specifications
- Display: Larger 6.73-inch AMOLED screen with enhanced clarity.
- Processor: Also powered by the Snapdragon 8 Elite chipset for top-tier performance.
- Battery: Boasts a substantial 6,000mAh battery, supporting 90W wired and 80W wireless charging.
- Camera System: Developed in collaboration with Leica, it includes:
- 50MP main sensor with a 1-inch size for superior image quality.
- 50MP telephoto lens with 3x optical zoom.
- 200MP periscope lens offering 4.3x optical zoom.
- 50MP ultra-wide lens for expansive shots.
Additional Products
Alongside the smartphones, Xiaomi introduced the Pad 7 and Pad 7 Pro tablets, priced at £369 / €399 and £449 / €499, respectively. The company also unveiled the Buds 5 Pro earbuds, the Smart Band 9 Pro, and the Watch S4 smartwatch, expanding its ecosystem of connected devices.
Market Positioning
With these launches, Xiaomi continues to challenge competitors like Samsung and Apple by offering feature-rich devices at competitive prices. The inclusion of Leica-engineered camera systems and powerful hardware underscores Xiaomi’s commitment to delivering premium experiences to its users.
