Ireland Grok Privacy Investigation: X Probed as Tesla Expands Grok in Europe

Magnifying glass over map of Ireland with tech offices in background representing Ireland Grok Privacy Investigation

Ireland has launched a major Grok privacy probe into X’s AI chatbot, focusing on how personal data is handled and whether the system can be prompted to create harmful sexualised images and video, including of children. The Ireland Grok privacy investigation will test whether X Internet Unlimited Company is meeting core obligations under EU privacy law and could expose the firm to penalties that reach up to 4% of global revenue.

The regulator said it has been engaging with the company since reports emerged weeks ago alleging that users could prompt the @Grok account to generate sexualised images of real people, including children. The inquiry will examine compliance requirements tied to safeguards, risk controls and accountability around the alleged image-generation behavior.

At the same time, Tesla has started rolling out Grok to vehicles in nine European countries, widening the same system into a localized, multilingual in-car experience with navigation features. The deployment supports natural-language destination requests and navigation organization, with access tied to Premium Connectivity or Wi-Fi in the initial markets.

  • Probe: privacy compliance and harmful-image risk
  • Rollout: Grok expands into nine European in-car markets
  • Access: AMD Ryzen-equipped vehicles and minimum software versions
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