Today, Amazon announced that its Fresh grocery delivery service will now be available to non-Prime members in selected of cities U.S. Previously, only Prime subscribers could avail this service.
Expansion into Multiple Cities
Amazon is bringing the Fresh grocery delivery service to 12 US cities:
- Austin, TX
- Boston, MA
- Charlotte, N.C.
- Dallas-Fort Worth, TX
- Denver, CO
- Nashville, TN
- Phoenix, AZ
- Portland, OR
- Richmond, VA
- Sacramento, CA
- San Diego, CA
- San Francisco, CA
People residing in these cities can now order groceries online from Amazon Fresh stores and warehouses.
Pricing for Non-Prime Members
Non-Prime members will pay a delivery fee based on their order total:
- Orders under $50: $13.95 fee
- Orders between $50 and $100: $10.95 fee
- Orders over $100: $7.95 fee
Aiming for Convenience and Affordability
Claire Peters, the worldwide vice president of Amazon Fresh, expressed the company’s excitement over the expanded service, emphasizing Amazon’s commitment to make grocery shopping easy, fast, and affordable. She also reassured that Prime members would continue to save on delivery fees & enjoy exclusive savings on in-store items.
Same Day Delivery and Planned Expansion
For both Prime and non-Prime customers, Amazon will continue to offer two-hour delivery time. Additionally, customers in certain areas will have the option to choose a longer, six-hour delivery window for a reduced fee.
The company plans a nationwide rollout by year-end, with the intent to include products from Whole Foods and other grocery stores.
A recent Bloomberg report indicates that Amazon intends to integrate its various supermarket offerings Whole Foods, Amazon Fresh and Amazon.com into a single online cart, simplifying the shopping process for customers.
Revamping the Shopping Experience
Simultaneously, Amazon has announced that it’s introducing overhauled Fresh stores in Chicago with expanded product offerings.
This comes after an earlier policy change when Amazon started charging delivery fees for Fresh grocery orders below $150—a shift from their previous policy of free delivery on orders over $35 for Prime members.
Since the acquisition of Whole Foods in 2017, Amazon has made significant strides in expanding its grocery footprint, operating numerous Fresh grocery and Go convenience stores across the United States.