Anthropic says its AI assistant, Claude, will stay ad-free and will not deliver sponsored responses inside chat conversations. The company also says it will not place ads next to Claude chats or let advertisers shape what Claude says.
Anthropic frames the decision as a fit for how people use an AI assistant, especially when chats can include personal or sensitive details. Instead of advertising, the company says it will keep building its business around paid access.
Key Points on The Claude Ad-Free Approach
- Claude will not show ads or sponsored replies in chat
- Anthropic says advertisers will not influence Claude’s outputs
- Anthropic plans to rely on subscriptions and enterprise customers
How This Contrasts With ChatGPT
OpenAI is moving toward ads for parts of ChatGPT usage. Reporting highlights the gap between the two strategies.
| Platform | Chat Ads | Sponsored Responses | Revenue Focus |
| Anthropic Claude | No | No | Subscriptions + enterprise |
| OpenAI ChatGPT | Yes, for free + Go | No, per OpenAI | Subscriptions + ads |
What OpenAI is Changing
- OpenAI launched an $8 per month Go tier
- OpenAI plans ads for free users and Go users
- OpenAI says ads will appear separately, not inside responses
