British startup Nothing is stepping boldly into the flagship arena with its latest smartphone offering the PhoneāÆ3, priced from USāÆ$799 (with a higher-end $899 variant featuring 16āÆGB RAM), designed to challenge premium rivals like Samsung, Google, and OnePlus.
The most notable update is the evolution of its signature ‘Glyph’ lighting system into the new ‘Glyph Matrix’ a compact 25Ć25 LED grid that goes beyond visual appeal to offer more functional and expressive capabilities. In live demos, this matrix animates for notifications, acts as a countdown timer, spirit level, and even supports miniāgames like āRockāPaperāScissors.ā Nothing hopes thirdāparty developers will adopt its new SDK to custom code additional interactions.
The phone retains the brandās signature transparent panel, but introduces a triācolumn aesthetic reminiscent of ā90s gamer nostalgia, with Gorilla Glass Victus protection and IP68 water/dust resistance.
A 6.67āinch AMOLED display with 1.5āÆK resolution, 120āÆHz refresh rate, and 1.87āÆmm slim bezels anchors the visual experience . Itās built for both usability and modern flair.
On the camera front, the PhoneāÆ3 packs a quadā50āÆMP setup a main lens, ultrawide, 3āÆĆ telephoto (up to 60Ć digital zoom and 10āÆcm macro), plus a 50āÆMP front shooter each capable of 4āÆK/60āÆfps video. Tech editor Richard Priday hailed this quad-array as āa unique flagship camera system in 2025ā.
A subtle but clever innovation: the rear dot turns into a recording indicator during video capture.
Under that transparent hood sits Qualcommās SnapdragonāÆ8S GenāÆ4, which, though slightly below the top-tier āEliteā chip, offers significant improvements up to 36% faster CPU, 88% GPU gains, and 125% AI acceleration versus PhoneāÆ2. It comes in two variants: 12āÆGB/256āÆGB or 16āÆGB/512āÆGB .
Fueling the device is a 5,150āÆmAh battery, a jump over its predecessor, paired with 65āÆW wired charging capable of reaching 50āÆpercent in 19 minutes and likely support for fast wireless and reverse charging.
Running on Nothing OS 3.5, based on Android 15, the device comes with a commitment to 5 years of operating system updates and 7 years of security patches. A forthcoming OS 4.0 (Android 16) is expected later this year.
AI features shine through Essential Space, including a handy āFlip to Recordā for voice notes with automatic transcription and summary. Also debuted is Essential Search, a universal AI search bar that can find anything from apps to celestial trivia, and improves its suggestions over time.
In their live preview and video coverage, Engadget commended the Phone 3 for its bold design and the whimsical charm of the Glyph Matrix, describing it as ‘a tiny, playful dot matrix screen’ featured in the companyās most premium device to date. The phoneās balance of standout features with solid midātoāupper-tier components (display, battery, UI) contrasts with rival flagships, but its quirk-driven approach may be exactly its advantage .
The Phone 3 stands as Nothingās most ambitious release to date a true flagship equipped with cutting-edge design, powerful specifications, AI-powered features, and robust long-term software support. While it may not match rivals in the raw performance tier, its personality-rich UI and userācentric innovations offer plenty of character. As Engadget concluded, āThat could be all some people need to be convinced.ā
- Price: Starting at USāÆ$799 (12āÆGB/256āÆGB), $899 (16āÆGB/512āÆGB).
- Preāorders: Begin July 4; open sales from July 15, with fanādrop access on July 12.
- Colors: Black and White.
Nothingās PhoneāÆ3 may divide opinion but its fearless design, playful touches, and longāterm roadmap clearly mark it as a standout entry in this yearās flagship phone race.