Apple AI strategy appears to be shifting toward a model that strengthens the iPhone’s role as a gateway for third-party artificial intelligence services while protecting Apple’s hardware and services business. The reported plan is expected to be outlined at WWDC on June 8 and signals a more pragmatic direction for Siri after recent execution problems.
A key part of the reported roadmap is an Extensions feature for iOS 27. That would let users add chatbots such as ChatGPT, Gemini and Claude directly inside Siri, while a dedicated App Store section would give those tools a more visible distribution channel on iPhone.
The second part of the reported Apple AI strategy centers on rebuilding Siri with Google’s Gemini technology. That approach suggests Apple is no longer positioning its assistant as a closed system, but as a platform that can support multiple AI assistants through its own software layer.
This matters because the business logic extends beyond assistant performance. If AI subscriptions are sold through the App Store, Apple can still control billing, discovery and customer access while collecting its standard commission.
The broader reset also reflects internal change. Apple reportedly reorganized its AI team last year, is ending the Mac Pro in favor of the Mac Studio and is offering bonuses to iPhone designers amid recruiting pressure from OpenAI.
